THE END OF ADVERTISING AS WE KNOW IT — AND WHAT TO DO NOW

FastCo headline of the decade: THE END OF ADVERTISING AS WE KNOW IT. So now that FastCo has caused the Earth to fall off it's axis, read Rei Inamoto's argument that the thing we call advertising is over and learn about his four guidelines for moving into the next era, when 365-day connection, people-focused stories, and business invention will be key.

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