Head of Ecommerce

Shopify, Revenue, Retention, Lifecycle, Merchandising, UX, CRO, SEO, ADA

I’m a Head of Ecommerce and a founder’s right hand. The person you trust with your ecommerce channel. The one who owns the numbers and KPIs. The one who makes the system run better. I’m not trying to be a CEO. I’m not chasing titles. I don’t enjoy politics, executive theater, or talking in circles.

  • I look at the full ecommerce system:

    • Product pages

    • Navigation

    • Cart and checkout

    • Email flows

    • Subscription setup

    • Traffic sources

    • Offers and messaging

    • Repeat purchase behavior

    The whole picture.

    Then I simplify it.

    • I remove friction

    • I fix product pages that don’t convert

    • I restructure collections so customers can find what they need

    • I clean up lifecycle flows layered on over time

    • I tighten checkout

    • I make sure paid traffic lands somewhere that makes sense

  • I don’t chase trends. I don’t believe every problem needs a new channel. Most growth comes from fixing what’s already there.

    I care about:

    • Revenue

    • Margin

    • Retention

    • Building a system that runs without daily stress

  • I’ve spent over a decade inside Shopify. I understand how ecommerce businesses actually make money. Not just traffic. Not just design. The full system working together.

    I do my best work inside:

    • Founder-led companies

    • Growth-stage brands

    • Smaller teams

    • Clear ownership

    • Real decision-making

    • Fewer layers

    Give me the ecommerce channel. Give me the KPIs. Let me build something that works.

  • I’m a dad. I care about being present. I work hard, solve real problems, then shut my laptop at a reasonable hour to spend time with my kids and dog.

If you’re a founder or recruiter looking for someone steady, honest, and focused on making your ecommerce system work better without drama, I’m open to the right conversation :)

Download Resume (332 KB)

Key Metrics

Here’s a few high level outcomes from ownership across UX, lifecycle, and revenue operations:

Conversion rate lifts from 8-52% across PDPs, carts, and checkout

Checkout and cart performance improvements up to 25%

Subscription attach and retention improvements through optimized flows

Owned channel revenue share raised to 65-86%

Supported brands scaling into the $2-5M range by simplifying UX and CRO paths

Organic and owned traffic growth between 65-113%

Collection page and merchandising performance lifts through structured UX

Partners, Affiliates, and preferred tech

Capabilities

I know how to diagnose what’s holding a Shopify store back and how to fix it. From UX and CRO to lifecycle and site architecture, I bring a clear, practical approach that drives measurable growth.

Shopify Plus Partner
 

    • Shopify Plus

    • Recharge

    • Klaviyo

    • Attentive

    • Gorgias

    • GA4

    • Triple Whale

    • Microsoft Clarity

    • Convert.com

    • Level Access

    • ChatGPT

    • Google Gemini

    • Page Speed Insights

    • A/B Testing Roadmaps

    • Conversion Rate Optimization

    • Funnel Design

    • Checkout & Cart Logic

    • Dynamic Upsells

    • Bundling

    • Site Speed Optimization

    • Heatmap & Behavior Analysis

    • Search Engine Optimization

    • Lifecycle Email & SMS Automation

    • Retention Strategy

    • UTM & Attribution Management

    • Customer Journey Mapping

    • Owned Channel Revenue Growth

    • Product Placement Strategy

    • Category Page Optimization

    • Seasonal Landing Pages

    • Content + Commerce Storytelling

    • Visual Merchandising

    • Buying Guides & Banners

    • UX/UI Design

    • Brand Development

    • Graphic & Web Design

    • Creative Direction

    • Campaign Design

    • Content Development

    • Cross-Functional Collaboration (Design, Dev, Marketing)

    • Vendor & Developer Management

    • QA & Coding

    • Data-Driven Decision Making

    • B2B Lead Gen Funnels

    • Operator and Owner Mindset

 

CURRENT EMPLOYMENT

PAST EMPLOYMENT

Education

BFA in Graphic Design, Minneapolis College of Art & Design, Minneapolis, MN

I've had the privilege to work with great companies such as...

Adapt Health, Crown Crafts, Gilson Snowboards, Jostens, Manhattan Toy Company, Moby Wrap, North Canna Co, Northern Brewer, Old Home Foods, Petunia Pickle Bottom, Premier Pontoons, Shopify, Simple and Grand, Sleep Number, University of Minnesota, Walker Art Museum, Woodchuck USA, and many others!