Sleep Number Emails
With the launch of their new SleepIQ™ technology, Sleep Number wanted an Email format that would not only show off their new creative tone, but would also function the same on every device. I developed a modular system that would respond to any screen size, content blocks were able to be rearranged as needed, and was coded almost exclusively in email-friendly HTML. If you want to see this template live, please sign up for Sleep Number emails in the footer of their website: www.sleepnumber.com
Involvement
- Creative Direction
- Email Design
- UI
- UX
“Hey Ben, just wanted you to know how grateful I am for all your help on BSM, especially for social. We LITERALLY could not have gotten this launched without you. So far, the sweeps hashtag has so many submissions that I can’t even get through them all. People are submitting fake photos of themselves sleeping and Chris just told me that very few of them are bots – they’re having great back and forth with people already. Excited to see what the rest of the month holds. Happy to work with such a stellar guy.”
SleepIQ Onboarding Emails
“Thank you Ben Rummel, Andy Hauck, and Jeff Ryan for creating the outstanding design concepts in mail & email and making it cohesive across the two channels.”
