Ecommerce Growth Leader | Shopify UX and CRO

I build Shopify stores that convert. Not the fluffy kind of “optimized.” The kind where customers move through the site without friction and revenue goes up. I have spent more than ten years improving Shopify UX, CRO, development, Klaviyo, analytics, and every part of the customer journey.

Brands reach out when something feels off. The flow is unclear. The PDPs feel heavy. The numbers may look fine on paper but the experience feels slow or clunky. That’s my queue to step in, clear the noise, and fix the problems that hold people back from purchasing.

I have worked on more than one hundred Shopify sites across many categories. My style is simple. Clean UX. Clear messaging. Direct decisions. Fast execution. Real results. No drama. No ego. No complicated decks. Good work that makes the site experience better for everyone.

Outside of work, I’m a dad, adventure enthusiast, snowboarder, and a guy who spends too much time tinkering on old Volkswagens. I bring that same curiosity, clarity, and grounded energy into every project and every team I work with.

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Key Metrics

↑ 8-52%

Conversion lifts +8 percent to +52 percent

$2M-$5M+

Scaled DTC brands to $2M to $5M plus annual revenue

↑ 65-86%

Owned channel revenue 65 percent to 86 percent of total

↑ 25%

Checkout click-through +25 percent

↑ 116-750%

Search traffic +116 percent to +750 percent

$4.7M+

Directed ecommerce ecosystems driving $4.7M annual revenue

↑ 111-678%

Email and SMS revenue +111 percent to +678 percent

↑ 8-19%

Returning customer rate +8 percent to +19 percent

Partners, Affiliates, and preferred tech

Capabilities

I know how to diagnose what’s holding a Shopify store back and how to fix it. From UX and CRO to lifecycle and site architecture, I bring a clear, practical approach that drives measurable growth.

    • Shopify Plus

    • Recharge

    • Klaviyo

    • Attentive

    • Gorgias

    • GA4

    • Triple Whale

    • Microsoft Clarity

    • Convert.com

    • Level Access

    • ChatGPT

    • Google Gemini

    • Page Speed Insights

    • A/B Testing Roadmaps

    • Conversion Rate Optimization

    • Funnel Design

    • Checkout & Cart Logic

    • Dynamic Upsells

    • Bundling

    • Site Speed Optimization

    • Heatmap & Behavior Analysis

    • Search Engine Optimization

    • Lifecycle Email & SMS Automation

    • Retention Strategy

    • UTM & Attribution Management

    • Customer Journey Mapping

    • Owned Channel Revenue Growth

    • Product Placement Strategy

    • Category Page Optimization

    • Seasonal Landing Pages

    • Content + Commerce Storytelling

    • Visual Merchandising

    • Buying Guides & Banners

    • UX/UI Design

    • Brand Development

    • Graphic & Web Design

    • Creative Direction

    • Campaign Design

    • Content Development

    • Cross-Functional Collaboration (Design, Dev, Marketing)

    • Vendor & Developer Management

    • QA & Coding

    • Data-Driven Decision Making

    • B2B Lead Gen Funnels

    • Operator and Owner Mindset

 

CURRENT EMPLOYMENT

PAST EMPLOYMENT

Education

BFA in Graphic Design, Minneapolis College of Art & Design, Minneapolis, MN

I've had the privilege to work with great companies such as...