Perverse Sunglasses

PERVERSE Sunglasses was the brainchild of Toni Ko (former NYX Cosmetics CEO) and is the purveyor of stylish, sexy, suspiciously addictive sunnies. Their story starts in Los Angeles amidst a sizzling Fall heatwave. Creating new ways to style one pair of sunglasses was making them a little hot tempered. They craved a plethora of crazy-sexy-cool sunnies in crush-worthy colors that would up their outfit game without breaking the bank.

I was invited onto the PERVERSE onboarding team in early 2016 to come up with visual branding ideas and make sure the Shopify PLUS startup went smoothly. The launch included a full e-com custom site build, brick & mortar system integration, 5 retail locations to roll out that Aug, 272 SKU's, and a major wholesale account in the works. The team did a relentless push towards a record-breaking launch time. Only 5 months, 10 days from start to finish. BIG PROPS to Team PERVERSE.


  • Branding
  • Marketing
  • Web Design & Development
  • SEO
I want to take this opportunity to sincerely Thank YOU guys for all your hard work to get PERVERSE’s e-com launched in record time. It has been absolute delight to work with your team!
— Toni Ko, CEO

Early Logo Iterations