PERVERSE Sunglasses was the brainchild of Toni Ko (former NYX Cosmetics CEO) and is the purveyor of stylish, sexy, suspiciously addictive sunnies. Their story starts in Los Angeles amidst a sizzling Fall heatwave. Creating new ways to style one pair of sunglasses was making them a little hot tempered. They craved a plethora of crazy-sexy-cool sunnies in crush-worthy colors that would up their outfit game without breaking the bank.
I was invited onto the PERVERSE onboarding team in early 2016 to come up with visual branding ideas and make sure the Shopify PLUS startup went smoothly. The launch included a full e-com custom site build, brick & mortar system integration, 5 retail locations to roll out that Aug, 272 SKU's, and a major wholesale account in the works. The team did a relentless push towards a record-breaking launch time. Only 5 months, 10 days from start to finish. BIG PROPS to Team PERVERSE.
- Web Design & Development