Launching Companies + Disrupting the Industry

Want to know what Ben VW and I do late at night? Ha! Not what you think... We burn the midnight oil and launch companies. Last night, a small team and I helped launch PERVERSE sunglasses. A new sunglasses unicorn company that's going to take over the industry (not to mention the OFFICIAL sunglasses of Coachella '16!). The launch included a full e-com custom site build, brick & mortar system integration, 5 retail locations to roll out by Aug, 272 SKU's, and a major wholesale account in the works. The team did a relentless push towards a record-breaking launch time. Only 5 months, 10 days from start to finish. BIG PROPS to Team PERVERSE.

Ben RummelComment